In light of one of the biggest scandals the sport has seen, it was only a matter of time before it's impact reached beyond just the cricket pitch and into wider sports business.

In these situations it's a team effort to salvage and manage relationships in the face of negative press. When the whole world is talking about it, managing the negative reaction your brand could face is a comms managers task. In the increasingly digital, always connected world news travels fast and professionals in this field are highly valued. 

With Cricket Australia and their 'fair go' image in question, is this a relationship that Qantas will want to salvage? Relationships takes years to build, and only one small bit of yellow tape to break! 

Or do they just need to be seen to do the right thing for their own brand image by investigating it, without ever having the intention of separating?