The figures for the fight between YouTube sensations KSI and Joe Weller are quite simply staggering.
Are we now going to see a shift in thinking from brands who want to avoid traditional sponsorships and target the next generation of customers?
We're watching this industry carefully. As social media influencers continue to professionalise and commercialise their offerings, it's likely the business in the space will grow and therefore their recruitment too!
Why should brands consider partnering with KSI ahead of his next fight?