Football is beautifully unpredictable. If you said before the game Galaxy would come back from 3 down with a wonder strike from their debutant superstar and a final minute bullet header people would think you were crazy- but that's football! 

Zlatan moving to LA Galaxy was a big enough deal already - but to score those goals, in that fashion, in that match - well, even nearby Hollywood producers would say it was too unbelievable.

The MLS social media team were gifted an opportunity and they more than capitalised on it. They showed the freedom of their digital strategy, and allowed their digital and social teams to create millions of hits, views, likes and shares in a matter of hours! -The Zlatan Effect. Couple this with the real time posting, bringing people from across the world into LA through social media ensured the Zlatan Effect hit full force on day 1 of his LA Galaxy career.