The anticipation was huge, the greatest golfer of the modern era was back and on the biggest stage. But with +1 for the tournament it's fair to say he wasn't exactly back with a bang, but does that matter?
Instead 24 in the world ranked Patrick Reed was the one to hold firm and leave Augusta with the green jacket in his suitcase as he shot a composed -15. With the tournaments highest viewing figures since the 2015 final round you could be forgiven for thinking it was the underdog effect, with so many of the worlds top 10 hitting form Reed came from nowhere to stun the field. But in reality, it wasn't Reed's scintillating play that drew the numbers but Woods mere appearance that created excitement around the golfing world.
It begs the question as to how much value Wood's has as an asset to golf and whether the appearance of a not-at-his-best but still playing Tiger will continue to draw viewers in. Is he an asset that the PGA and European Tour can't afford to do without?
Patrick Reed‘s win, which peaked at a 9.9 and 16.8 million from 6:15-6:30 PM ET, ranks as the highest rated and most-watched golf telecast in three years — since the final round of the 2015 Masters (8.7, 14.0M). This year marked the first time Tiger Woods played the Masters since that 2015 tournament. Woods finished in a tie for 32nd and was never in contention, but “The Tiger Effect” was clearly in play.