It's fair to say that Puma have had a good run in football! Paying just £1m a year to sponsor Leicester City's kit when they won the Premier League, they've now signed a 10 year agreement with Manchester City too! It's clear that there's an awful lot more to a 'kit deal' than replica shirts though.
When Leicester City pulled off the Premier League's greatest-ever shock, immortalising themselves in the history of English football, they were not the only winners. Puma won too. They were paying just £1million per year to sponsor Leicester, a kit deal which was signed in 2012 when they were simply a Championship club.