With the NBA's decision to give fans the option of buying viewing rights at the start of each quarter during the 2018/19 season, is this the future of sports media consumption?

The modern media consumer is inundated with options on what to watch, be it sport or other entertainment formats. 

Is this innovative approach by the NBA the future of maximising audience figures via real-time marketing to ensure fans don't miss un-missable action? It would be interesting to see if broadcasters / rights holders adopt this approach across other sports to react to modern media consumption habits. Could we potentially see options to buy 45 minutes of Champions League 2nd leg knockout action on the horizon?

Here at EISG, we work with leading sports broadcasters on a global scale, helping organisations find rights acquisition specialists to ensure their product offering is ahead of the competition. It will be intriguing to see if this is the future of sport consumption!