It's a sport that shows no signs of slowing in it's growth, with Houghton, Hegerberg and Marta becoming as recognised as the Sterling, Griezmann and Ronaldo's of the world. Recognising this Nike have started a new partnership with UEFA - separate from the men's game and at a significant time for the company and their profile in world sport.

Sitting alongside their Oscar's campaign of rethinking 'crazy' and with the announcement of dedicated kits for the upcoming Women's World Cup it's clear to see where Nike stand with women's football. It's growing, it has commercial value and they want to be a part of it.