Sportradar’s new partnership with video game developer Riot Games will see them use the sports data analyses ‘integrity services’ to monitor betting activity around League of Legends. The global leader in sports data and digital content will also monitor developing trends and, in turn, enhance Riot's response to changes within the esports industry.
This all ties in with the ongoing battle against match-fixing, doping and other threats that the wider sporting landscape finds itself up against. Any integrity concerns flagged through this partnership will in turn be investigated, highlighting Riot’s commitment to bringing about change, and in doing so protecting the fans at the heart of their most popular titles, but most importantly protecting key revenue streams.
The move from Riot Games marks a really pivotal moment for the industry, stepping up and taking accountability for its role with betting activity surrounding League of Legends. We know that the popularity of esports betting is rising in line with that of the industry itself. It's dynamic and constantly changing, so it’s great to see developers putting the integrity of the game as a leading priority. Perhaps this move will encourage more companies within esports to follow suit to manage and protect their catalogue of titles.
“The competitive integrity of our sport is of the utmost importance for Riot Games. As our sport continues to grow, it’s important that we monitor developing trends and ensure we have the necessary mechanisms in place to account for shifts in our industry,” said Riot Games head of esports insights Doug Watson, in a release. “This partnership with Sportradar enables us to protect our players, teams, and competitions and continue to deliver a best-in-class product to our fans.”