In an increasingly complex digital landscape major content houses such as Dugout, OTRO and Copa90 are creating content for global brands activating in football. 

Alongside, the likes of Netflix and Amazon are producing ever more documentary series covering the likes of Tottenham, Manchester City, Leeds United and Sunderland.

Football agents are starting to realise the true commercial value of their players and questioning content partnerships like never before. Tottenham seem the latest to fall into this scenario, with agents asking what return their players may get from being part of Amazon's forthcoming documentary. Valid question?