Now we're all for tech innovation in sport.....many of our clients, such as Intel Sports, are bringing forward thinking and unique tech to sport which undoubtedly enhances the fan experience!
But AI fake sports reporters, able to replace the likes of Gary Lineker and Clare Balding? Sorry....the jury is well and truly out on this one! We'd love to see AI recreate the passion of Rio Ferdinand almost shoving Glenn Hoddle out of the studio when Tottenham scored against Ajax in last season's Champion's League! Put that one in the algorithm and see what it comes up with!!!!
Reuters has unveiled a deep fake sports presenter that can deliver video match reports without any human involvement, in a challenge to traditional broadcasting.